Embiggen X, specializing in artificial intelligence and data systems for industrial and mid-market enterprises, announces the appointment of Patrick Zulueta as Chief Growth Officer. Based at the company’s global headquarters, Patrick will lead commercial growth strategy across Embiggen X’s four primary markets: Switzerland, Poland, Singapore, and the Philippines.
A seasoned technology entrepreneur and operator, Patrick brings over a decade of experience building and scaling high-growth digital businesses across Southeast Asia and international markets. He was part of the founding teams of Maya and Cashalo — two of the Philippines’ most significant digital finance platforms — and co-founded Pushkart.ph, which was subsequently acquired by SOPA. He began his career at BPI (Bank of the Philippine Islands) and holds a degree from De La Salle University, where he graduated Cum Laude, as well as executive education from the Asian Institute of Management.
“What attracted me to Embiggen X is the discipline of the approach — starting with the business problem, validating on real data, and delivering something the client actually owns at the end. That’s the right model for the market we’re in, and it’s the right time to be scaling it,” said Patrick Zulueta. “The companies I’m most interested in talking to are the ones who already suspect there’s a gap between what their operations could deliver and what the data is actually telling them.”
Patrick’s remit as CGO spans the full commercial function: market strategy, pipeline development, client engagement, and partnership development across all four regions. His focus for 2026 is on deepening Embiggen X’s presence in Switzerland and expanding the company’s enterprise pipeline across its Asian markets.
“Patrick brings exactly the profile Embiggen X needs at this stage — an operator who has built businesses from the ground up, who understands what it means to deliver under commercial pressure, and who knows how to translate a technical capability into a business outcome,” said Rolan Marco Garcia, founder and CEO of Embiggen X. “He is not here to manage growth. He is here to drive it.”
In addition to his role at Embiggen X, Patrick is actively engaged in the AI and technology community across Asia, with a particular focus on practical enterprise AI adoption in asset-heavy industries.
About Embiggen X
Embiggen X helps industrial and mid-market companies accelerate performance and reduce operational costs by integrating AI and data systems into their existing infrastructure. Using a three-phase method — a 2-day Operational Audit, a 30-day Proof of Value, and a 90-day full deployment — Embiggen X delivers measurable outcomes on live client data, with no long upfront contracts and no licence lock-in. Clients own the system at the end.
The company’s solutions — including Maestro AI, Ximple AI, ForecastIQ, and DataCore — have been deployed across industries including manufacturing, logistics, construction, insurance, and professional services.
Embiggen X operates from offices in Neuchâtel (Switzerland), Singapore, Poland, and the Philippines.
