Apex CRM by Embiggen X

Every customer in one view. The next sale already forecasted.

Apex merges your shop, webshop, marketplaces and ERP into one profile per customer. Sierra AI spots who is about to leave and who is ready to buy again, and drafts the follow-up. Your team approves before anything goes out.

Book a demo See it work ↓

Most lost revenue leaves quietly.

Not to a competitor. To a cart nobody followed up, a customer nobody called back, an upgrade nobody offered.

70%

of online shopping carts are left before checkout.

Baymard Institute
5–25×

more to win a new customer than to keep one you have.

Harvard Business Review
10–15%

more revenue when the follow-up is personal.

McKinsey & Company

Apex watches for all three, every day, in every channel.

Two workspaces. One platform.

Apex is where Sierra AI thinks. Outpost is where your team runs the day: leads, deals, campaigns, tasks. Same customers, same data.

The Sierra AI Inbox: suggested actions waiting for approval, the first one open on its reasoning trace.

Customer Insights: overall sentiment, aspects scored by topic, and the reviews behind the weakest one.

The executive dashboard: Sierra AI's Monday briefing and every department's scorecard against plan.

Outpost deals board: deals in five stages, from prospecting to closed won.

Outpost campaigns: live sequences with their steps, enrolment, replies and revenue.

Outpost reports: revenue and pipeline by team and month.

One customer. Every system she touched.

Sarah buys in the shop, orders online, uses two marketplaces and sits in the ERP under a slightly different name. Apex matches her six records into one profile, so your team never works from a fragment.

SAP BP-4410482
Store POS POS-CUST-10482
Shopify Plus shopify/7710482
Galaxus sh_sarahk
Amazon az-2210482
Rewards VR-88214 · Platinum

Sarah Keller Head of IT · Keller Logistik AG 6 sources · 1 customer

Lifecycle · LoyalPlatinum · 8'400 ptsUpgrade due

Lifetime value CHF 85K

Owns

iPhone 17 Pro × 50 · 21 months
MacBook Pro
Watch Ultra 3

Sierra AI's next best action 50-unit iPhone refresh with AppleCare 92% confidence · +CHF 37K recoverable

Matched on email, phone, loyalty number and customer ID.
Uncertain matches go to a person to confirm.
Every order, message and approval on one timeline.

And this is Sarah in Apex: Customer 360.

Sierra drafts. Your team decides.

Nothing goes out without a yes. Every suggestion comes with its reasons, every message can be changed, and every send is logged on the customer's record.

Reasons first Each suggestion shows the signals behind it.
Every word can be changed The offer, the message, the timing.
A full trail Who approved what, and when.

1 Offer
2 Message
3 Teams
4 Approve

To: Sarah Keller Email

Your team's iPhones are due for a refresh

Hello Sarah, your fleet of 50 iPhones is due for a refresh. ~~Upgrade now and save 10%.~~ We have reserved 50 units for you, with AppleCare included. Shall we bring the trade-in schedule on Thursday?

Edited by M. Rossi

Service team Prepare 50 trade-ins and the data transfer for Thursday.

Drafted by Sierra AI Approve Approved · 09:14 · logged

Keep your CRM, or replace it.

Apex works either way. You decide how far to go.

Next to the CRM you have

Your sales team stays in Salesforce, HubSpot or Dynamics. Apex adds the single customer view, Sierra AI and the journeys, and keeps both in sync.

Nothing to migrate
Two-way sync
Start with one team

Apex and Outpost as your CRM

Outpost runs leads, companies, contacts, deals, tasks and reports. We move your data across, and the old licences go.

One system for sales and marketing
Hosted in Switzerland or on your servers
We handle the move

From your data to the first approved campaign.

Connect

We connect your shop, webshop, ERP and marketplaces. No migration needed to start.
Match

Customers are merged into one profile each. Your team confirms the uncertain matches.
Switch on

The first journeys go live: cart reminders, win-back, refresh offers. You approve every message.
Grow

More channels, more teams. Sierra's suggestions improve with every approval and refusal.

What people ask first.

Do we have to replace our CRM?

No. Apex can sit next to Salesforce, HubSpot or Dynamics and sync both ways, or replace it completely with Outpost. Many start next to it and decide later.

Can Sierra AI send messages on its own?

No. Sierra drafts and suggests. A person approves every message before it goes out, and every approval is logged.

Where is our customer data stored?

In Switzerland, or on your own servers if you prefer. It is never used to train public AI models.

Which systems does it connect to?

Your ERP, till system, webshop and marketplaces, your loyalty programme and service desk, plus email, SMS, WhatsApp and push for sending. We check your list in the first call.

How long until it runs?

You see your own customers in it within weeks. The full rollout comes in phases, usually over three to four months.

Can we see it working?

Yes. We walk you through the working prototype with demo data, then show it on a sample of your own customers.